The Coaching Gap in Apps has been filled

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28 January 2022 - 21:14, by , in Emotional Health, Fitness, Lifestyle, Mental Health, Comments off

The coaching gap in apps has been filled

Today, when people really want to attain a specific goal, be it health, work, fitness, even dating-related, they will hire a coach.  The reasons people hire coaches are clear – coaches are trained, some even with some sort of certification, to take in your information about where you are, and what you want to achieve, and from that they craft a highly personalized plan to help you get there.  Once your personalized plan is in place, at regular intervals, sometimes even daily, the coach works with you to not only track your progress, but also to coach you on what specific thing or things you need to do next.  And coaches get results, or their coaching career probably won’t last long.  But many people cannot afford to pay for their own private coach, so coaching in many cases is limited to people who can pay hundreds of dollars a month, or more.

Today there are countless apps on the market that offer help you achieve similar goals, and some will even engage you every day, like a coach.  But there is a big gap between these apps and what professional coaches can do.  Actually, there are several things where these apps fall short:

  1. Impersonal.  While some apps require you to spend significant time collecting personal data from you and your goal, the recommendations they offer tend to be more at a category level, and not really “about” you.  If the app is for weight loss, it’s pretty likely they will suggest some changes to diet and exercise, and show you success stories of people who achieved goals similar to yours.  Dating apps that claim to offer “coaching” often have the same result.
  2. Long Lists.  Often an app will give you a list of five or ten things to do, and that list will remain static until you accomplish some personal milestone, whether it is 30 days without smoking or something else, like reducing the number of days you are in atrial fibrillation.  The reason so many people fail with these apps is that tracking lists of things that are five, or ten, or more can take a lot of time out of your day.
  3. Expensive.  Even some of the more popular apps can be upwards of $30 per month or more, and even that is outside of the budget of a large part of the population, particularly when the goal they want to achieve can take several months to achieve.
  4. Limited focus.  Most apps on the market that offer self-help or coaching, offer to help you achieve only one goal.  Most people that have something that is their #1 priority, want that solved, knowing that once it is solved, something else behind it will become their next #1 priority.  Maybe someone wants to stop drinking alcohol and lose weight.  Today that’s often two different apps.  Noom is a great example of a very successful weight loss app, but it only helps users in that one area.

One Item has patent-pending technology that fills all four of these coaching gaps at a price you can afford.  With an underlying platform that allows you to choose your goal, and then steps you through a series of specific questions about how you are doing in, and how important each area is, it generates a highly personalized plan for you – and every day it will give you a list of the three things that are the most important for you to focus on – today.  There are many categories supported by the platform – from atrial fibrillation, to health, to athletic performance, and even corporate health and the content for each category was created in collaboration with a leading expert in that field.  

So, what are you waiting for? Check out our platform today, and if you have questions, please contact our team at

About author:
Ric is a TEDx speaker, Harvard Business Review author, and member of the the advisory board of the Center for Leadership and Strategic Thinking at the University of Washington Foster School of Business. Author of Book “Rethink”. Using Ric’s expertise and contacts, Ric has helped position and promote the company, as an emerging tech company.